We have always encouraged and sponsored education for consumers and the trade. This presentation focuses on wine service education rather than simply wine education. We encourage you to use this as a guideline for developing your own style and wine language.
As service personnel, you are a direct link to wine consumers. We want to provide you with the tools to create a dialogue and become comfortable recommending wines to people on an everyday basis. To win more customers among today’s wine drinkers, a friendly, enthusiastic attitude is needed. Enthusiasm comes from knowledge and personal experience.
Once you are properly trained with wine service, sales and customer skills, you will be able to reach out to customers who might not have considered wine with their meal. Ordering wine should not be an intimidating ordeal. As waitstaff, you can help enhance your customers’ dining experience (an your tips) with the appropriate wine selection.